Product:Weebly Support Center Type: Content | Articles & Videos Work: Site Design, Copy & Video Production Tech: Screenflow & Final Cut
The role of help content isn't just tutorial, it's also reinforcing the brand and marketing strategy set forth by the company, proving value and promise to customers. Straightforward communication with users in a help setting is key, breaking down information in easy to follow steps, providing visuals (both static and video) and at times, adding a bit of levity.