Product: WU brand Location: Blog, Landing Pages, Social Type: Video Series | Brand Marketing Work: Concept, Copy, Filming, Editing, Motion Graphics & Strategy Tech: Final Cut & After Effects
Weather Underground underwent a major brand redesign after nearly two decades of sharing the most comprehensive weather data out there.
As part of the tandem site and brand redesign, we had the task of communicating the process in such a way that our die-hard fans would understand our vision and maintain brand loyalty, while showing off the new WU that could engage with a younger and more tech-savvy audience.
Working with product teams, design and marketing departments, I directed, interviewed staff and edited four videos demonstrating the process, vision and results of the redesign.